Is Blake Lively a good Ambassador for Chanel?

Posted on Monday March 26th, 2012 by understanding fashion

The Chanel woman rep­re­sents:

  • inde­pen­dence
  • free­dom from social conventions
  • self-made
  • power
  • tra­di­tion
  • hard work
  • breaks the rules
  • ele­gance
  • uncon­ven­tional beauty
  • mas­cu­line attitude
  • intim­i­da­tion
  • very con­fi­dent
  • straight for­ward
  • authen­tic
  • dis­tant
  • french chic
Blake lively is a young actress who has a lead­ing role on the TV series “Gossip Girl” inter­pret­ing a high soci­ety young adult from the upper east side of Manhattan. She appears to eas­ily get what­ever she wants because of her good looks and social influ­ences. She is not par­tic­u­larly aca­d­e­m­i­cally skilled, she is more wor­ried about attend­ing the lat­est run­way shows. It is usu­ally implied that she is very smart, but she doesn’t use her max­i­mum poten­tial. She is also quit dull and bor­ing, as she appears to be in real life.
Regarding real life, her achieve­ments by now are that she dated Leonardo Di Caprio, just for a few months and Ryan Reynolds, both tal­ented and con­sol­i­dated actors. She also appears in every social event look­ing amaz­ing. She has the per­fect body and she is pretty in a very fem­i­nine and con­ven­tional way.
Blake Lively for Chanel

Blake Lively for Chanel

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So… where is the link to the brand?
Karl Lagerferd usu­ally picks an “it girl” to keep the brand closer to the young cus­tomer but I don’t see her as the best choice. Keira Nightley is also young and beau­ti­ful, but she also already proved that has tal­ent. She is mys­te­ri­ous, she is very pri­vate about her life and she has this uncon­ven­tional beauty, rather mas­cu­line and androg­y­nous that is a key ele­ment in the brand construction.
Keira Knightley for Chanel

Keira Knightley for Chanel

And if we go back in time, we can remem­ber Ines de la Frassange and Stella Tennant who rep­re­sented the brand perfectly.
Ines de la Frassange for Chanel

Ines de la Frassange for Chanel

Stella Tennant for Chanel

Stella Tennant for Chanel

What would Coco Chanel think if she sees Blake Lively
rep­re­sent­ing her?

Read also the Chanel F/W 2009 col­lec­tion analy­sis to know more about the brand origins.
This entry was posted in Ad campaign, Chanel F/W 2009. Bookmark the permalink.

6 comments on “Is Blake Lively a good Ambassador for Chanel?”

  1. Belina on said:

    i am delighted with your impres­sion. I totally agree. Brands should be more care­ful with who they relate the brand.
    Please keep post­ing these awe­some articles.

    Reply ↓
  2. Bibiana on said:

    I never thought about brands and celebs in this way. Now I can have a new point of view about brands. I admire your great effort, you have shared valu­able infor­ma­tion with us. Thanks!!!

    Reply ↓

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  4. Amy Krakowski on said:

    I was won­der­ing why she was cho­sen among so many amaz­ing actresses…

    Reply ↓
  5. Bee on said:

    I totally agree!!! Even Blaire would be a bet­ter choice…

    Reply ↓
  6. Victoria Czernikowski on said:

    Blake lively.…. bori­i­i­ing… so nor­mal and con­ven­tional.
    what we call, insulsa, a cero on the left, jajaja ! seri­ously i dont get it.
    On the other hand, I love Vanessa Paradis for chanel’s rouge. That’s a good bet. That super stange, exotic lips for a lip­stick cam­paign ! it took me a while till i under­stood it, it got me think­ing.
    I also love Freja adds for Chanel. But that’s because i love Freja any­where…
    All the best, i love this web !!
    Vicky.

    Reply ↓

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