“A single journey can change the course of a life”
Angelina Jolie is the latest outstanding personality to be photographed by Annie Leibovitz for Louis Vuitton’s Core Values advertising campaign. It was shot in Cambodia, a country with which the actress has close emotional ties.
She visited Cambodia in her role as a United Nations High Commissioner for Refugees Goodwill Ambassador, and subsequently adopted her eldest son Maddox. In 2005, she was awarded Cambodian citizenship for her humanitarian work in the country through the Maddox Jolie-Pitt Foundation.
The Core Values campaign pictures Angelina Jolie sitting barefoot in a traditional wooden boat. Next to her is a vintage Louis Vuitton Alto in Monogram canvas, a bag the actress has owned and loved for many years. Angelina Jolie’s fees for this campaign are being donated to charity.
Something we see or hear (signifier) activates a meaning node and we experience meaning (signified). A good ad campaign aims to create the right meaning for the right customer.
After reading this lines and looking at the ad campaign we can grab which are the symbolic values that LV is missing and wants to get from Angelina Jolie. Below we pointed out a few adjectives that instantly came to our minds.
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