Trends: Hand-Made tradition

Posted on Thursday November 22nd, 2012 by understanding fashion

Embrace tra­di­tional crafts in a new way,
devel­op­ing high-tech techniques.

bas­ket weav­ing — stone sculp­ture — sten­cil paint­ing — raf­fia — cro­chet — thonet chair craft — tribal details.

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Christian Dior would be happy again

Posted on Thursday October 25th, 2012 by understanding fashion
I was so thrilled when I opened the Vogue September Issue and saw an amaz­ing ad cam­pain by Dior sub­tly por­tray­ing the house arti­sans work­ing on the gar­ments of the first Dior Haute Couture Collection by Raf Simons. It was a very strong mes­sage say­ing: “Dior is going back to roots” (were it should have always been), bury­ing so many years of Galliano’s crazi­ness and none­sense. I never under­stood what was his rel­e­vance at Dior. I will not deny that he was “suc­cess­ful” in a way because sales were con­sis­tent but I always thought that it was the merit of a great mar­ket­ing strat­egy devel­oped by the LVMH group, it had noth­ing to do with the collections.
At the Raf Simons col­lec­tion for Dior we have seen a very clever rein­ven­tion of the clas­sic Dior of the late 1940s. The “Bar Jacket”, sculp­tural shapes, bold color, big flo­rals, a pref­er­ence for pock­ets set slightly back and a sense of chic relaxed fem­i­nin­ity. It was a great homage to the house founder with a mod­ern twist. I am sure Christian Dior would have loved it. What about you?

   

Posted in Ad campaign, dior | Tagged , , | 2 Comments

2 comments on “Christian Dior would be happy again”

  1. Rosi on said:

    lovely post! I love this style com­ing back!

    Reply ↓
  2. Mayte on said:

    Me encanta todo lo que escribes. Tienes una vision muy real de la moda. A mi me ha encan­tado la colec­ción pero espero mas para las sigu­ientes. Seguiremos leyendo…

    Reply ↓

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Is Fashion going OUT OF FASHION?

Posted on Tuesday October 9th, 2012 by understanding fashion

Fashion weeks are over and I am won­der­ing why should I wait for six months to wear these amaz­ing new trends?

I was walk­ing around the shops look­ing for wide stripes, struc­tured ruf­fles, retro color block hand­bags, nos­tal­gic lonely flow­ers, belle de jour col­lars, Marisa Berenson tunics, trans­paren­cies, white suits with a black detail, metallics, plas­tic hand­bags, capes, midi loose jack­ets. I wanted a long dress with a cen­tral slit to wear on top of my trousers and I want it it now, not in six months!!!
It’s true that it’s win­ter and we have just seen s/s 2013.  But we have seen so many long sleeve out­fits, leather jack­ets and even long fur coats that I can per­fectly adapt those to my win­ter wardrobe.

Marc_Jacobs
prada
Haider_Ackermann
valentino

 

balen­ci­aga
gucci
calvin klein
burberry
balen­ci­aga

louis vuit­ton

gucci
pucci
There is big chal­lenge for lux­ury brands, because with this 6 month “delay”, they just enable “just in time” brands to have the trends of the sea­son for sale even before they do. The world is get­ting faster and con­sumers want to watch the run­way shows, be excited about what’s new, and be able to get those spe­cial items as soon as they can. Sooner or later lux­ury brands will have to leave their con­fort zone, oth­er­wise there will be more & more bored con­sumers like me.
Posted in Uncategorized | Tagged , , , , , , | 4 Comments

4 comments on “Is Fashion going OUT OF FASHION?”

  1. Sabrina on said:

    We’ve all for­got­ten the beauty of wait­ing. Wanting every­thing NOW is one of the main rea­sons we find our­selves always unhappy. So let’s wait — let’s enjoy wear­ing the wool pants, fur capes and kick ass booties this Fall!!

    Reply ↓
  2. Rosi on said:

    You are 100% right!! It’s get­ting bor­ing, I am get­ting bored. Since I was inter­ested in fash­ion I was always look­ing in stores for things that didn’t exist yet… The only solu­tion is to make it your­self. Or vin­tage shops.
    http://www.inkormilk.blogspot.com

    Reply ↓
  3. Beatriz on said:

    Me encanto. Es cierto,porque hay que esperar? En Europa esperan 6 meses pero aca en América del Sur,mas de un año.

    Reply ↓

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Crafts: Social Responsibility & Design

Posted on Tuesday April 10th, 2012 by understanding fashion

prada made in indiaPrada new release is a col­lec­tion of hand­bags “Made in India”. They are made by hand using a cen­turies old weav­ing tech­nique. Manufactured in small work­shops using veg­etable dyed goat leather.

Mario Prada, the founder and Miuccia’s grand­fa­ther trav­elled around the world look­ing for new crafts and mate­ri­als that couldn’t be found in Italy, to add value and exclu­sive­ness to his designs. At the Prada shops, they give away an amaz­ing cat­a­logue fea­tur­ing the story of the brand.
.….….….….….….….….….….….….….….….….….….….….….….….….….……keep read­ing

Posted in Ad campaign | Tagged , , , , | 8 Comments

8 comments on “Crafts: Social Responsibility & Design”

  1. Diseño Web Sabanalarga on said:

    hola, acabo de ver tu blog y la ver­dad que me parece super bueno, aqui tienes un nuevo lec­tor que seguira vis­i­tan­dote a diario.

    Reply ↓
  2. Melinda on said:

    Great infor­ma­tion! I found your web site by chance, and I am shocked why this coin­ci­dence didn’t took place ear­lier! I sub­scribed to receive all the new posts!!!

    Reply ↓
  3. Rocket-moon on said:

    Great arti­cle. Thanks a mil­lion and keep on with the enjoy­able writing.

    Reply ↓
  4. Natalia Bidonde on said:

    Excelente la web. Muy intere­sante tu punto de vista. No ver la moda como algo friv­olo, sino como un medio para generar cam­bios sociales y crear conciencia.

    Reply ↓
  5. Philley on said:

    I think it makes you feel bet­ter to invest in some­thing that is mean­ing­ful for some­body. This added value to these amaz­ing designs. Timeless bags!!!

    Reply ↓
  6. Gianni on said:

    I hope this is an exam­ple for other fash­ion brands! Great post, Thnks!

    Reply ↓
  7. Caitlyn Plowman on said:

    Hi, was just going through the google look­ing for good info and stum­bled across your web­site. I am stunned at the design that you’ve on this site. Very orig­i­nal!!! And amaz­ing writ­ing. It think Kate Spade is doing a great job. Really help­ing a community.

    Reply ↓
  8. Hardee Lamarr on said:

    hello!,I like your writ­ing a lot! I hope more brands would be con­cern about real life!!!

    Reply ↓

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Is Blake Lively a good Ambassador for Chanel?

Posted on Monday March 26th, 2012 by understanding fashion

The Chanel woman rep­re­sents:

  • inde­pen­dence
  • free­dom from social conventions
  • self-made
  • power
  • tra­di­tion
  • hard work
  • breaks the rules
  • ele­gance
  • uncon­ven­tional beauty
  • mas­cu­line attitude
  • intim­i­da­tion
  • very con­fi­dent
  • straight for­ward
  • authen­tic
  • dis­tant
  • french chic
Blake lively is a young actress who has a lead­ing role on the TV series “Gossip Girl” inter­pret­ing a high soci­ety young adult from the upper east side of Manhattan. She appears to eas­ily get what­ever she wants because of her good looks and social influ­ences. She is not par­tic­u­larly aca­d­e­m­i­cally skilled, she is more wor­ried about attend­ing the lat­est run­way shows. It is usu­ally implied that she is very smart, but she doesn’t use her max­i­mum poten­tial. She is also quit dull and bor­ing, as she appears to be in real life.
Regarding real life, her achieve­ments by now are that she dated Leonardo Di Caprio, just for a few months and Ryan Reynolds, both tal­ented and con­sol­i­dated actors. She also appears in every social event look­ing amaz­ing. She has the per­fect body and she is pretty in a very fem­i­nine and con­ven­tional way.
Blake Lively for Chanel

Blake Lively for Chanel

So… where is the link to the brand?
Karl Lagerferd usu­ally picks an “it girl” to keep the brand closer to the young cus­tomer but I don’t see her as the best choice. Keira Nightley is also young and beau­ti­ful, but she also already proved that has tal­ent. She is mys­te­ri­ous, she is very pri­vate about her life and she has this uncon­ven­tional beauty, rather mas­cu­line and androg­y­nous that is a key ele­ment in the brand construction.
Keira Knightley for Chanel

Keira Knightley for Chanel

And if we go back in time, we can remem­ber Ines de la Frassange and Stella Tennant who rep­re­sented the brand perfectly.
Ines de la Frassange for Chanel

Ines de la Frassange for Chanel

Stella Tennant for Chanel

Stella Tennant for Chanel

What would Coco Chanel think if she sees Blake Lively
rep­re­sent­ing her?

Read also the Chanel F/W 2009 col­lec­tion analy­sis to know more about the brand origins.
Posted in Ad campaign, Chanel F/W 2009 | 6 Comments

6 comments on “Is Blake Lively a good Ambassador for Chanel?”

  1. Belina on said:

    i am delighted with your impres­sion. I totally agree. Brands should be more care­ful with who they relate the brand.
    Please keep post­ing these awe­some articles.

    Reply ↓
  2. Bibiana on said:

    I never thought about brands and celebs in this way. Now I can have a new point of view about brands. I admire your great effort, you have shared valu­able infor­ma­tion with us. Thanks!!!

    Reply ↓

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  4. Amy Krakowski on said:

    I was won­der­ing why she was cho­sen among so many amaz­ing actresses…

    Reply ↓
  5. Bee on said:

    I totally agree!!! Even Blaire would be a bet­ter choice…

    Reply ↓
  6. Victoria Czernikowski on said:

    Blake lively.…. bori­i­i­ing… so nor­mal and con­ven­tional.
    what we call, insulsa, a cero on the left, jajaja ! seri­ously i dont get it.
    On the other hand, I love Vanessa Paradis for chanel’s rouge. That’s a good bet. That super stange, exotic lips for a lip­stick cam­paign ! it took me a while till i under­stood it, it got me think­ing.
    I also love Freja adds for Chanel. But that’s because i love Freja any­where…
    All the best, i love this web !!
    Vicky.

    Reply ↓

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We picked great ideas from retail stores around the world.

Posted on Thursday March 15th, 2012 by understanding fashion
Posted in visual merchandizing | Tagged , | 7 Comments

7 comments on “We picked great ideas from retail stores around the world.”

  1. Troy Van Heusen on said:

    Amazing images. Please post more stuff!!!

    Reply ↓
  2. Victoria Czernikowski on said:

    If you didn’t like Blake Lively, check out last pho­tos with Alice Dellal. Awful.

    Reply ↓
  3. Berto Malenco on said:

    As a fash­ion styl­ist, this is super help­ful. Keep post­ing new picke please!!!! Thks.

    Reply ↓
  4. Martin X-cess on said:

    I’m a mer­chan­dis­ing stu­dent and this post was very use­ful. Great pics! Please post more soon.

    Reply ↓
  5. Wendy Hong on said:

    Hi there, just became aware of your blog and found that it’s truly infor­ma­tive. It saved me a lot of time to over­look all the col­lec­tions. Great sum­maries. Waiting for more!!!

    Reply ↓
  6. Pools on said:

    Hey — really awe­some site. If you’re inter­ested I can collaborate!

    Reply ↓
  7. Bea on said:

    Me resulta muy fácil enten­der la moda expli­cada de esta manera.Sigan asi!!!

    Reply ↓

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Why Angelina Jolie for Louis Vuitton?

Posted on Tuesday February 21st, 2012 by understanding fashion
“A sin­gle jour­ney can change the course of a life”Louis-Vuitton-Angelina-Jolie
Angelina Jolie is the lat­est out­stand­ing per­son­al­ity to be pho­tographed by Annie Leibovitz for Louis Vuitton’s Core Values adver­tis­ing cam­paign. It was shot in Cambodia, a coun­try with which the actress has close emo­tional ties. 
She vis­ited Cambodia in her role as a United Nations High Commissioner for Refugees Goodwill Ambassador, and sub­se­quently adopted her eldest son Maddox. In 2005, she was awarded Cambodian cit­i­zen­ship for her human­i­tar­ian work in the coun­try through the Maddox Jolie-Pitt Foundation.
The Core Values cam­paign pic­tures Angelina Jolie sit­ting bare­foot in a tra­di­tional wooden boat. Next to her is a vin­tage Louis Vuitton Alto in Monogram can­vas, a bag the actress has owned and loved for many years. Angelina Jolie’s fees for this cam­paign are being donated to charity. 
Something we see or hear (signifier) activates a mean­ing node and we expe­ri­ence mean­ing (sig­ni­fied). A good ad cam­paign aims to cre­ate the right mean­ing for the right customer. 
After read­ing this lines and look­ing at the ad cam­paign we can grab which are the sym­bolic val­ues that LV is miss­ing and wants to get from Angelina Jolie. Below we pointed out a few adjec­tives that instantly came to our minds.

LV chart

So… LV wants to step aside from it’s image of van­ity and osten­ta­tion, and be more in synch with the world­wide con­cern for human­i­tar­ian issues, tak­ing care of nature, recy­cling and hav­ing social respon­si­bil­ity. Likewise, Angelina Jolie could change rad­i­cally her image, from the Hollywood sex bomb sur­rounded by scan­dal to this almost “saint”.

Do you think Angelina Jolie was a good choice for the brand?

To watch the inter­view with Angelina Jolie on how her visit to Cambodia was a life-changing experience
To know more about the pho­tog­ra­pher of the ad cam­paign Annie Leibovitz 
To know more about LV check out this inter­view with Marc Jacobs
Posted in Ad campaign | Tagged , , , , , , | 4 Comments

4 comments on “Why Angelina Jolie for Louis Vuitton?”

  1. Cynthia B. on said:

    Great Blog, smart remarks!!! I agree, AJ it’s a great pick.

    Reply ↓
  2. Valentina on said:

    I love Annie Leibovitz pho­tos! Has she all­ways par­tic­i­pated in LV campaigns?

    Reply ↓
  3. understanding fashion on said:

    We totally agree. LV. tried to acquire sim­i­lar val­ues, like char­ity and car­ing for social needs, but Bono was not a good choice. It was even strange to see him on an LV ad. He is too real, too not into fash­ion. On the other hand, A. Jolie com­bines the 2 worlds. You can see her one day work­ing for world peace and the next at the red car­pet look­ing absolutely stun­ning.
    We also don’t like that in the ad, her wife has more pro­tag­o­nist than him.

    Reply ↓
  4. bea on said:

    I totally agree!!! She is the per­fect ambas­sador for the brand.

    Reply ↓

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